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Architectural Guidelines for Forbes Commerce Park:
City
of Harrisonburg
Rockingham County
Commonwealth of Virginia
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May 1991
Amended Oct. 1996
Amended August 1998
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Developed by:
The Butz Wilbern Partnership
McLean, Virginia |
Table of Contents
Introduction:
Overall Objectives and Concept
Guidelines:
Features
Common to All Parcels
Parcel
Specific Features
Construction
Activities
Review and Approval Procedures:
General
Requirements
Pre-Design
Conference
Preliminary
Submission
Final Submission
Addendums:
Addendum
1
Addendum
2
Addendum
3
Introduction
Overall
Objectives and Concept
The guidelines provided here are intended to provide
a framework through which the continuity of quality
and an established unity of character for the Forbes
Commerce Park may be ensured throughout development.
The overall objective of this document is to serve as
a guide to both the Architectural Review Board (ARB)
and the individual property owner/developer in effectively
coordinating the visual and physical aspects of any
new development within the Forbes Commerce Park. They
are not intended to be all-inclusive or exclusive, but
rather to serve as a guide.
It would be impossible to address each specific design
condition. As a result, these guidelines present the
principle factors that should be considered. The ARB
evaluates all submissions on the individual merits of
each application. The characteristics of the individual
site and the proposed use(s) are taken into account
when evaluating each development request.
These guidelines should in no way restrict the owner/developer
in the design of any well thought-out, alternative approach.
Overall Concept
The approximately forty-one acres of rolling hillside
that make up the Forbes Commerce Park, are highly visible
from Interstate 81, State Highway 33 and Reservoir Road,
all important roadways in and around the area. The site’s
proximity and orientation to the proposed James Madison
University School for Science & Technology expansion
makes its potential impact on the ongoing interaction
between business, the professional community and academia
profound.
Building on and continuing this prominence with a campus-like,
professional setting is essential in making this a development
of distinction and in giving it a unique place within
the growing community of the City of Harrisonburg.
This plan identifies opportunities and provides recommendations
to reinforce a campus-like character within the Park.
Guidelines
Features
Common to All Parcels
A series of common features will be developed along
the main right-of-way for Evelyn Byrd Avenue around
the perimeter of the site and on site configurations
common to many of the parcels.
These features will serve as physical and symbolic markers
making clear the departure from a random and chaotic
commercial / industrial area and the arrival into quite
different form—the ordered variety and quiet quality
of the Forbes Commerce Park.
The uniform application of these standards and the coordinated
installation of them between the Property Owner and
the individual parcel owner/developers is critical to
the success of the intended quality of the development.
General
The Main Roadway (Evelyn Byrd Avenue extended) and it’s
intersection with Reservoir Street will be provided
by the Property Owner in conjunction with the City of
Harrisonburg. It will serve as the spine for the Park.
This will generally consist of a sixty foot right-of-way
to accommodate a 48’-0” outside curb to curb, VDOT standard,
paved roadway and various utility easements. See the
latest subdivision plat provided by the Property Owner.
All steep and significant earth banks along the main
roadway, between individual parcels and at certain sections
of the perimeter are to be planted and/or stabilized
in a uniform and consistent manner. This and the landscaping
along the main roadway is covered in the immediately
following, Common Landscape Features section of these
guidelines.
Main, Park Entry Elements will be provided by the developer
and serve as gateways to the Park. These elements will
consist of identification monument(s) and clustered
landscape materials. A permanent easement (s) will be
created for access and maintenance.
These main park entry elements are to be provided at
the sole discretion of the Property Owner and this in
no way implies a guarantee of the timing or magnitude
of these installations.
Individual Site Entry Elements will consist of a monument
sign element in coordination with grouped landscape
materials and single pole lighting standard as shown
in the following Typical Entry Concept Plan. These are
to be constructed and installed by each parcel owner/developer
for their respective parcel, as per architectural plans
provided by the Property Owner.
A continuous sidewalk adjacent to the right-of-way will
be run throughout the Park. Sidewalks will be four feet
wide broom-finished concrete sections constructed by
the individual parcel owner/purchaser.
Textured pavement crosswalks will be installed at all
driveway entrances to allow for a continuous pedestrian
network.
Monument Sign Element

Common Landscape Features
Streetscape Objectives
- To establish an unified appearance along the street…”a
tree lined b
- To establish attractive appearance of site from I-81
- To screen parking and service areas
- To highlight and direct attention to entry areas
Street trees: A major shade tree shall be planted
every 40’ o.c. maximum along the street R.O.W. (locations
to be staked by developer as some adjustments may be
required due to site conditions). These trees shall
be Zelkova serrata “Village Green” (Village Green Zelkova),
installed at a minimum size of 2 ½ “– 3” caliper, 13’
to 15’ height, balled and bur lapped with full crowns.
Planting within the 10’ Street Buffer: A minimum
of one ornamental tree shall be planted for every 15’
of frontage along the street R.O.W. This minimum is
not to construe that the trees should be planted on
even 15’ intervals, but rather may be clustered as may
be appropriate to the intended landscape design. Ornamental
trees shall be installed at a minimum size of 8-10’,
balled and bur lapped, heavy transplants. Ornamental
trees shall be defined as those trees which will not
exceed a height of 25-30’ at maturity and have flowers,
colored foliage or other decorative characteristics.
Acceptable trees include, but are not limited to:
- Cornus florida vars. – Flowering Dogwood
- Prunus spp. – Flowering Cherries & Plums
- Magnolia spp.
- Cercis Canadensis – Eastern Redbud
- Ilex ‘Nellie Stevens’ – Nellie Stevens Holly
- Ilex “Fosteri” – Fosters Holly
Trees with abundant fruits which may cause hazardous
litter problems on the sidewalk are not to be used.
Where berms, evergreen trees or other screening devices
are not provided, an evergreen hedge shall be provided
to screen parking. Evergreen hedges shall be installed
at a minimum 2-3’ height at installation. Acceptable
evergreen hedge plants include:
- Taxus spp. – Yews
- Illex crenata vars. – Japanese Hollies
- Illex glabra
- Ligustrum spp. – Privets
- Abelia grandifolia – Glossy Abelia
- Osmanthus vars. – Sweet Holly
If landscaped berms are used for screening, the deciduous
shrubs and ground covers may be incorporated in the
planting.
Entry Sign Monument Planting: A minimum area
of 20 square feet at or around the entry monument shall
be mass planted in annuals or perennials. This area
may also include ornamental shrubs and trees in such
a manner that the entrance is highlighted and views
of signage is not obscured.
Slopes of 3:1 or greater shall be planted with
Hedera helix (English Ivy) or Vinca minor (Perwinkle)
in such a manner as to achieve complete cover within
two growing seasons. Slopes shall be adequately mulched
or otherwise covered to prevent soil erosion until ground
cover has established.
Slopes of 2:1 or greater shall be stabilized
with geo-textiles or other erosion control materials
and planted as above. (As an alternative, Retaining
Walls may be used – see the Architectural Structures
Section within these guidelines)
Site Sections at Street

Parcel
Specific Features
While the character for the Forbes Commerce Park will
be first established while driving down the main roadway,
the basic layout of the individual parcels must continue
and enhance it.
The site design should respond to the needs of those
using the site without infringing on the uses of an
adjacent site and reflect the quality character of the
Park. Distinctive design is encouraged, however, the
following site standards provide parameters by which
character and continuity with the park may be established.
General
Parking areas should serve as accessory uses
both physically and visually. This may be accomplished
through screening, setbacks and placement.
Structures, retaining walls and landscaping can be used
to make an area visually unobtrusive, as well as mask
headlight glare and serve as a buffer to noise and fumes.
Parking should be located a minimum of 14’0”
back from the main roadway right-of-way. A minimum of
75% of the parking should be placed behind the plane
of the building, which faces the main roadway.
On-site sidewalks that connect the main building
entrance to the park pedestrian network are encouraged.
Loading areas and dumpsters should be completely
screened from off-site view.
Fencing must be constructed of permanent materials,
compatible with the main structure and serve as a decorative
treatment.
Chain link fences should be used in areas requiring
additional security only and screened from off-site
view.
Wire fencing and perimeter fencing are not permitted.
Utilities should be placed underground with the
exception of transformer and switching equipment that
must be placed aboveground. This equipment should be
screened on all sides not required for maintenance access
and be located behind the building frontage.
An existing storm-water system is available for connection
by individual sites. See the latest subdivision plat
provided by the Property Owner.
Any or all aboveground storm-water management features
or ponds must be maintained throughout all seasons such
that a visually pleasing appearance and safe installation
is guaranteed. The use of riprap and littoral plantings
is encouraged. Any water feature must be clearly shown
on all submissions.
Satellite dishes or antennae must be fully integrated
into building forms and/or landscape elements.
Site furniture and art can serve as an integral
part of usable outdoor space. Such structures are encouraged
and should be compatible with the architecture, color
and materials of the main structure and appropriate
to the character of the Park.
Typical
Site / Parking Concept Plan

Landscaping
Within Individual Parcels
Effective landscaping techniques add character, shield
unattractive areas and provide protection from the elements.
Landscaping also assists in alleviating pollution, erosion,
noise, glare and heat. In addition, where incompatible
uses such as pedestrian areas and parking lots compete
for space, landscaping is an effective buffer.
Attractive tree species and planting patterns may be
used to establish a distinctive identity and delineate
important activity areas. Adequate spacing and careful
maintenance of plant materials are essential in creating
effective landscaping. A combination of seasonal and
evergreen vegetation should be chosen in order to provide
for attractive and well buffered areas year round.
Interior lot Landscaping Objectives:
- To provide shade over paved areas.
- To screen parking and service areas.
- To control headlight glare into building.
- To highlight and direct attention to building entries
and other key features.
- To have 10-15% of site construction costs dedicated
to landscape materials and planting.
A minimum of 15% of the total land area in parking
lot shall be in landscape areas. A landscape area
of 8 – 10’ in width shall be provided between every
10-12 parking bays. A major shade tree shall be provided
in the landscape areas between parking bays. These shade
trees shall be installed at a minimum size of 2-1/2”
to 3” caliper, 13-15’ height, balled and bur lapped with
full crowns. Major shade trees should be selected as
appropriate for site conditions. Trees that are not
acceptable include: Silver Maple, Willows, Willow Oak
and other trees which are susceptible to limb breakage,
excessive litter, or have fruits which may cause hazardous
conditions.
Where berms, evergreen trees or other screening devices
are not provided, an evergreen hedge shall be provided
to screen parking and to block headlight glare into
adjacent building windows. These shrubs shall be installed
at a minimum height of 2-3’. Acceptable evergreen hedge
plants included:
- Taxus spp. – Yews
- Illex crenata vars. – Japanese Hollies
- Illex glabra
- Ligustrum spp. – Privets
- Abelia grandifolia – Glossy Abelia
- Osmanthus vars. – Sweet Holly
If landscaped berms are used for screening, the deciduous
shrubs and ground covers may be incorporated in the
planting.
Again any Slopes of 3:1 or greater shall be planted
with Hedera helix (English Ivy) or Vinca minor (Periwinkle)
in such a manner as to achieve complete cover within
two growing seasons. Slopes shall be adequately mulched
or otherwise covered to prevent soil erosion until ground
cover has established.
Slopes of 2:1 or greater shall be stabilized
with geo-textiles or other erosion control materials
and planted as above. (As an alternative, Retaining
Walls may be used – see the Architectural Structures
Section within these guidelines).
Site
Cross Section

Signage
Within Individual Parcels
An excess of signage produces visual distractions, which
degrade the street-scape. The design and location of
signs should reflect a simple statement of the intended
message—that is they should inform rather than advertise.
The exception to this would be temporary signs, which
are permitted at the sole discretion of the ARB.
The design format and materials of a sign should be
consistent with the site architecture. Signage should
be incorporated into the building where possible, and/or
building-mounted. No pole-mounted signs will be permitted.
Signs may be illuminated but should not be moving,
flashing, blinking or fluctuating. However, United States,
state, national, international, fraternal or religious
flags are permitted provided that no one flag exceeds
twenty-four square feet with a maximum of three flags
per entrance side. Decorative flags are permitted at
the sole discretion of the ARB. Flags for the purpose
of advertisement and pennant-type flags are not permitted.
Any traffic and parking management signs should
be the minimum necessary for safety, visually unobtrusive
and consistent in format, coloring and lettering throughout
the individual sites.
All sites containing multi-tenant buildings must submit
a sign plan and procedures for the site as a whole to
ensure continuity, quality and appropriateness of signage
to the site building(s) and Park.
Lighting
Within Individual Parcels
Well-coordinated soft lighting of the building(s) exterior
is encouraged provided that the light source is compatible
with the architecture and does not cast glare on roadways,
walkways or adjacent sites and buildings. The lighting
should not draw inordinate attention to the building.
Parking, service and driveway area lighting should
be provided by free-standing or building mounted fixtures
with shielding to assure that the source is not seen
from the street or adjacent parcels.
The light of pedestrian walkways may include
either cut-off or exposed sources, but the height and
intensity of light should be subdued.
Low-pressure sodium vapor and other yellow cast lighting
sources are not allowed.
Lighting
Diagram
Architectural
Structures
The style of the Park is intended to reflect the architectural
forms exemplified by the original, core campus buildings
of James Madison University. This and other university
campus layouts are indicative of the professional and
discrete nature that the projects within the Forbes
Commerce Park should work towards with both the actual
building forms and the sitting of these forms within
the site.
The following standards attempt to ensure a continuity
of style and quality of appearance while encouraging
variety and individual character.
Architectural form should incorporate a richness
of texture, shape and materials. This may be accomplished
through articulated entrance(s), variegated roof lines,
and ordered variety of window shapes and sizes, and
vertically and horizontally varied building masses.
Flat, indistinctive, box-like structures should be avoided.
No one particular architectural style has been
set for the Park, but historic reproductions, super
high-tech or ‘de-constructionist’ motifs or buildings
are to be considered inappropriate.
Materials should be selected which provide an
appearance of weight, mass and permanence. Brick, architectural
masonry, stone, textured concrete and surface bonding
cement (which is textured, colored or treated to appear
massive and permanent) are the suggested materials for
primary use.
Use of a significant proportion of glass curtain-wall
is discouraged. Wood, tile and metal should be
used for accent, embellishment or accessory detailing
only. These materials should not exceed a maximum
5% coverage on structures. (Windows and door frames,
metal roofs and roll up doors are excluded from the
five percent coverage limitations)
Entries should be articulated. The use of overhangs,
covered entries and courtyard entries is encouraged
in order to create interest, provide weather shelter
and foster a pedestrian scale.
Color should be integral to the materials; not
painted or applied. An earth tone palette is recommended.
Awnings are permitted, but should be used as
accent, accessory elements only. These are high maintenance
items that the owner/developer will be required to keep
in good repair.
Varied and pitched roof structures are a key
design element in the Park due to site grade changes.
A minimum of 75% of roof surfaces should be pitched
above 4:12 to add interest to the Park, particularly
when viewed from I-81.
Asphalt and fiberglass shingles will not be permitted.
Vertical roof projections such as cooling towers,
vents, stacks or other roof mounted equipment should
be avoided. All penetrations through the roof must be
organized or resolved into a form(s) that is integral
to the character of the building.
Retaining walls wherever possible, should be
carefully integrated into the building form or resolved
into significant landscape materials. Free standing
or completely detached installations are discouraged.
Materials should be the same or related to the main
building. Fully planted, crib-wall style, wood or concrete
retaining walls may be used in selected areas. No creosote
treated, or “railroad tie” retaining walls will be used
anywhere in the Park.
Examples

Construction
Activities
Construction materials should be located within
the boundaries of the site in an orderly manner.
Construction should be performed in a timely manner.
Construction materials should be placed on site only
after all permits have been maintained Construction
activities should be completed within an 18 month
time period and materials and scraps removed. (Extensions
may be granted at the sole discretion of the ARB)
Temporary structures required for use during
construction, may not be used as overnight accommodations.
Such structures are subject to approval of the ARB.
Storage of earth or earth working/excavating
materials other than those indigenous to the parcel
(cut) or those to be used on the particular parcel (fill)
is prohibited.
Screening or selective placement of materials
should be used to minimize visual impact on neighboring
sites and main roadways.
Construction practices that minimize the creation
of dust and debris should be used. All debris should
be secured on a daily basis.
Care should be exercised for construction activity
taking place near existing Park elements such as sidewalks,
street trees, etc. The use of techniques to mark construction
limits or protect elements, such as silk fencing or
flagging is strongly encouraged.
Review and Approval
Procedures
All new construction, subsequent construction, improvement
and/or demolition must be reviewed and approved by the
Architectural Review Board (ARB), prior to the start
of any building or on-site activity. All decisions are
at the sole discretion of the ARB. The authority for
maintaining the quality of design within the Park is
founded in the Declaration of Covenants, Conditions
and Restrictions, which are a part of the deed to every
property in the Forbes Commerce Park.
All such development and improvements must comply strictly
not only with the provisions of the Declaration and
these guidelines, but also with the applicable federal,
state and local jurisdiction requirements. It is the
responsibility of individual site owners to acquire
all necessary building permits, variances, exceptions
or other governmental approvals prior to the start of
any construction work. These guidelines are supplemental
tools to be used in conjunction with City of Harrisonburg
Codes.
No section of these guidelines should be construed to
supersede Code requirements and ARB approval in no
way constitutes a code or structural analysis. Where
specifications differ between Code requirements and
architectural guidelines the most restrictive will apply.
The ARB reviews projects for aesthetic compatibility
only. Therefore, no person or entity shall be liable
for any damages or otherwise to any person or entity
submitting plans and specifications for approval or
to any owner of land affected by any decision made by
the ARB.
General
Requirements
The ARB will respond within forty five (45) days upon
receiving a complete application. The ARB may approve
in part, approve in total, approve with conditions,
request resubmission for clarification/revision or deny
any application. Failure of the ARB to respond in one
of these ways within sixty (60) days after receipt of
a complete application, approval will automatically
be granted and this Declaration shall be deemed as having
been complied with.
However, a request for additional information or partial
approval will serve to extend the review period an additional
forty five (45) days from that date and so on. No building,
structure or improvement shall be started prior to written
approval from the ARB. No construction or use that is
inconsistent with the approved plans will be permitted
until any such change or addition has been approved
in accordance with this procedure.
In order to expedite architectural review procedures,
development, improvement and/or demolition proposals
will be reviewed as a three step procedure: pre-design
conference (optional), a preliminary submission and
a final submission.
All submission documents shall always include:
(A) Name, address and phone number of the owner
and agent requesting approval.
(B) Graphic scale (not less than 1” = 20’0” for
site plans and 1/8” = 1’0” for buildings.
(C) North arrow
(D) Date of preparation
(E) Revisions from previous submittals delineated
(F) Stage of submission (i.e…Preliminary, Preliminary
– Resubmission, Final, etc)
Pre-Design
Conference
Before any commitment to site layout or building configuration,
the owner/developer and his professional consultants
should meet with the ARB to review these design guidelines
and to outline the general scope and direction of any
planned improvements. The ARB will make every reasonable
effort to be available for this purpose.
Preliminary
Submission
Each owner/developer shall review these guidelines and
prepare a clear and concise set of preliminary drawings
and specifications to clearly delineate the scope and
character of all proposed improvements.
This preliminary or conceptual proposal submission will
allow the owner/developer to receive feedback from the
ARB, prior to committing to any site or building layout.
All final applications will be submitted to the ARB
at the earliest possible date to minimize any delays.
Each application will be reviewed for completeness.
If it is not, the application will be returned to the
owner/developer or the owner/developer will be contacted
for additional information.
The owner/developer should submit three sets of preliminary
plan indicating the following:
(A) Description of proposed use.
(B) Location of all structures, easements, rights-of-way
and setback lines.
(C) Approximate location of all access, parking
areas, loading and storage areas.
(D) Approximate location of all Common Features
as provided for in these guidelines.
(E) Approximate location and type of all landscaping
features.
(F) Three dimensional renderings or models (optional,
but encouraged).
(G) Architectural building elevation renderings,
including material specifications.
(H) Building, site, drainage, and parking data
calculations.
(I) Building material and color sample board
if available. (one copy only required)
Final
Submission
All final applications will be submitted in duplicate
to the ARB upon submission for government approvals.
Each application will be reviewed for completeness and
compliance with any previous changes, variations or
exclusions. Should there be any reason for comment,
clarification or restriction the ARB will respond within
30 days, otherwise if the application materials are
complete, the review process will be considered complete
except for ongoing review during construction. Final
application documents will include:
(A) Description of proposed use
(B) Location of all structures, easements, rights-of-way
and setback lines
(C) Layout & location of all access, parking
areas including location and dimensions of all spaces,
circulation aisles, curbs, islands and all off-street
loading areas.
(D) Layout & location of all exterior storage
areas, including a description of materials to be stored
and dimensions and description of screening materials.
(W) Location, dimension calculations, specifications
and descriptions of all landscaping features and materials.
(F) Location & specifications for all exterior
lighting fixtures.
(G) Location & specifications for all utilities,
storm-water facilities and their easements.
(H) Location, description and specifications
for all fencing.
(I) Architectural elevations, floor plans, wall
sections and details.
(J) Signage plan including design, color, dimensions,
material description, suggested message content, and
approximate location.
(K) Site coverage and data calculations.
(L) Site drainage data and calculations, including
final topography.
(M) Building material and color sample board.
(N) Temporary signs plan.
(O) Construction timetable.
Addendums
Addendum
1 – October 1996
Addendum to page 6 (Monument Sign Elements) and page
13 (Signage Within Individual Parcels).
The two sections listed above have been changed so that
a sign may be built to conform with the City of Harrisonburg
B-2 General Business District Sign Regulations. However,
the signage plan is still required in the Final Submission
stage and is now required during the Preliminary Submission
stage.
Addendum
2 – October 1996
Addendum to page 18 (Review and Approval Procedures)
All new construction, subsequent construction, improvement
and/or demolition must be reviewed and approved by the
Architectural Review Board (ARB), prior to the start
of any building or on-site survey. All decisions are
at the sole discretion of the ARB. The authority for
maintaining the quality of design within the Park is
founded in every contract under the provision which
provides that “Seller shall reserve the right to approve
(a) any building plans to be constructed on the Property,
(b) the exterior lighting and (c) all landscaping on
the Property” at the Forbes Commerce Park.
All such development and improvements must comply strictly
not only with the provisions of these guidelines, but
also with the applicable federal, state and local jurisdiction
requirements. It is the responsibility of individual
site owners to acquire all necessary building permits,
variances, exceptions or other governmental approvals
prior to the start of any construction work. These guidelines
are supplemental tools to be used in conjunction with
City of Harrisonburg Codes.
No section of these guidelines should be construed to
supersede Code requirements and ARB approval in no
way constitutes a code or structural analysis. Where
specifications differ between Code requirements and
architectural guidelines the most restrictive will apply.
The ARB reviews projects for aesthetic compatibility
only. Therefore, no person or entity shall be liable
for any damages or otherwise to any person or entity
submitting plans and specifications for approval or
to any owner of land affected by any decision made by
the ARB.
Addendum
3 – August 1998
Addendum to page 7 Street Trees:
This addendum replaces the Street Trees section:
A Bradford Pear shall be planted every 25’ along the
street R.O.W. (locations to be staked by developer as
some adjustments may be required due to site conditions).
The Bradford Pears must be a minimum size of 2 ½” –
3” caliper, 13 to 15’ height balled and bur lapped with
full crowns.
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